Elevating Canadian and International Wine Through Professional Storytelling, Judging, and Events.
Editor for VineRoutes and expert wine judge with 20 years of experience crafting narrative-driven communication, strategic brand partnerships, and elite tasting events.
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With a background in both wine education and media, I help consumers and industry professionals connect more meaningfully with what’s in their glass. Whether it’s a focused tasting, a social media brand collaboration, or a deep-dive article, my goal is to make wine accessible and engaging.
Wine of the Week
JoieFarm Winery Noble Blend 2025
This vintage of the classic B.C. blend from JoieFarm consists of primarily Riesling and Gewurztraminer, with a pinch of Ehrenfelser, Oraniensteiner and Pinot Gris. White peach, pear and rhubarb aromas introduce a dry, zippy palate that offers vivid lime and grapefruit notes on a bed of piquant, mineral mouthfeel, and a hint of almond on a long finish. Pair with roasted root veggies or rich, chicken dishes, or garden salad.
Behind every great vineyard is a long-term vision. In this exclusive interview, JoieFarm’s owner and their winemaker discuss the decision to replant, the evolution of the estate, and how today’s choices are shaping the next generation of wines.